Home Builder Marketing: Beyond The Business Card
15
Jul
With no model homes to show or an in-house sales team to troll for new business, custom home builders rely on reputation to sell themselves to prospective clients. So their standard marketing tool is the business card, which hopefully gets passed along by a previous client to relatives or friends. But custom builders actually can have much more in their marketing arsenal than merely word of mouth. John Abrams says his clients do the marketing for South Mountain Company, West Tisbury, Mass.
