Recent Blog Posts

10 Tips for Getting More Leads From Home Shows

For most home improvement companies, generating leads and sales at home shows and events is a key part of the marketing plan. Some companies are better at this than others. What sets them apart? It isn’t having the best product. It isn’t a beautiful display. It isn’t giving away swag. Everyone does those things. The most important ingredient in a successful home show is your staff.

4 Ways to Exceed Expectations

Many years ago, I began thinking about the subject of exceeding expectations. I would field phone calls from upset clients or listen to team members’ frustrations and I found that most of the time the root of the problem lay in expectations that were set but not met. Because of this dynamic, I began to train, coach, and write about the topic. Over time, I developed the following simple guidelines to help create, and then exceed, expectations.

Sales Strategies For Custom Builders

The strengths of a home builder’s skill set typically include being adept at assessing risk, entitling land, securing permits, negotiating with finance people, and, of course, managing construction. But selling tends to be the weak link. Sales consultant and author Jeff Shore says that the advice he first gives his builder clients who are looking to improve in this area is to decide what you are.

Why

Every business owner will tell you that it’s important to meet, and do your best to exceed, client expectations. Yet, what does that really mean or entail? There is a major difference between good and great when it comes to meeting those expectations, and it often comes with a hard case of expectations meeting reality. “Good” isn’t good enough. Great is when you offer up results that show the homeowner you got their project on a level they didn’t think you’d comprehend.

Do You Want to Be a Contractor or a Construction Business Owner?

Many remodelers launch a company without a business plan or any written goals. If that description fits, and if your business is close to the $1 million in sales threshold, or if you want to grow past that milestone, you’re at an important crossroads. You need to decide whether you will remain a contractor or if you will become a construction business owner. Regardless of your choice, you should develop a plan and commit to following through on it.

Independent Contractor Taxes: What You Need to Know

There are a lot of benefits that go along with being self-employed. One of which are the tax advantages. These benefits won’t happen without a little effort, though. You must be diligent about keeping records, organizing all receipts and paying estimated taxes. With some foresight, budgeting, and good record-keeping you should be well on your way. Below, are some things to keep in mind as tax season approaches. First and foremost, it’s important to verify your independent contractor status.