Recent Blog Posts

Home Builder Marketing: Beyond The Business Card

With no model homes to show or an in-house sales team to troll for new business, custom home builders rely on reputation to sell themselves to prospective clients. So their standard marketing tool is the business card, which hopefully gets passed along by a previous client to relatives or friends. But custom builders actually can have much more in their marketing arsenal than merely word of mouth. John Abrams says his clients do the marketing for South Mountain Company, West Tisbury, Mass.

Should Radios Be Banned on the Jobsite?

A recent survey polled 730 builders and found more than 80% of them had no policy prohibiting workers from enjoying their favorite tunes while on the job. Among the 18% that do ban radios, some cited basic safety as a reason while other said radios interfered with communication and made it harder to complete jobs on time. "Music for the most part is a major distraction at a job site," one respondent wrote.