Recent Blog Posts

10 Tips for Getting More Leads From Home Shows

For most home improvement companies, generating leads and sales at home shows and events is a key part of the marketing plan. Some companies are better at this than others. What sets them apart? It isn’t having the best product. It isn’t a beautiful display. It isn’t giving away swag. Everyone does those things. The most important ingredient in a successful home show is your staff.

4 Ways to Exceed Expectations

Many years ago, I began thinking about the subject of exceeding expectations. I would field phone calls from upset clients or listen to team members’ frustrations and I found that most of the time the root of the problem lay in expectations that were set but not met. Because of this dynamic, I began to train, coach, and write about the topic. Over time, I developed the following simple guidelines to help create, and then exceed, expectations.